Product-Market Fit – LeadsYa.com
Hi, my name is Josh, and I’m the Trusty Businessman. I work at Invenst Labs, and I’m here to teach you about how to innovate business models, how to differentiate your product, how to establish product-market fit with all of the types of businesses that are out there. We want to figure out a way for you to stand and set yourself apart for success. Today, we’ll talk about how a successful business model looks like, so come join me, and I hope you’ll enjoy this episode.
Achieving Product-Market Fit Example
Customers’ Problem
There’s a saying that the mark of a successful entrepreneur is the measure of his results. This is a case in point right here for this company called leadsya.com. I’ve worked with Chris, who’s the owner of LeadsYa for almost a year now, and I’ve seen the way that he works and the level of results that he delivers.
He already has a strong product-market fit. And so I’m just going to show you a little bit about this successful business model. So let’s look at the problem really quickly. The problem is that Google Ads is consuming too much time to learn and to implement as a solution for your marketing strategy. People aren’t receiving the results they expect from the money that they invest. I’m a good example of this. I was using a small ads budget. I did not know what I was doing Google Ads and in walks Chris. He takes the same amount of money and he makes it more effective for my campaigns.
So people aren’t seeing sales on their products generally. We want to be advertising with Google Ads because we’re trying to increase our sales. And he worked particularly with dropshipping stores. So he’s targeting busy business owners that would be someone like myself. I don’t have time to learn Google advertising, but he is a Google Ad Specialist.
He has a team of people now underneath him, and we’re helping him to grow his organization operationally. He wants to scale this to, you know, 30 to 40 people, and right now, he has a team of about five. He’s managing probably about 15 clients, so as he scales, I’m helping him to think forward and look at his visions, his long-term vision, his long-term mission, and how he is working toward that each day.
Customer Segment
Back to the customer segment. He’s looking at Business Analysts or Product Owners, as well as Digital Marketing entrepreneurs. He’s also trying to attract the same level of talent that he has on his team already because he’s offering courses. We’ll get that into the solution. And then he’s also trying to target entrepreneurs launching their dropshipping or product store. I’m a good example of this as well. One of my first companies was launching a drop shipping vaping business, and we didn’t know how to really market each product individually, but we knew that they were in demand.
Solutions to Customers’ Problem
We worked with old school methodologies like press releases. We did some blog posts. We did some good SEO. But what really would have knocked our business out of the park would be some Google Ads that were run by a specialist like LeadsYa. So the solutions they offer for their customers are a targeted approach to implement the advertising campaigns with guaranteed results. When you promise results to a client, you’re actually increasing your ROI because you’re telling them, “I promise you, you’re going to get the results that you expect.”
And if you don’t, it implies the money is given back. So most people that guarantee results, they can raise their prices. So if you have a product that is delivering results, your customers are happy, you have good testimonials, you can start raising those prices as the demand increases and people will pay because as you deliver results and you’re promising that you deliver results, you’re actually increasing your value proposition as a business owner and higher quality, medium to large range.
How LeadsYa Work?
Businesses are more likely to take a risk. So how does Chris do this? He takes an ads budget and he builds a marketing sales funnel around that ads budget so that he redefines your landing page and captures the leads that are coming in on this landing page usually with a lead magnet.
So he really knows what he’s doing, not only from the technical advertising perspective, but he also knows how to strategize around the customer and figure out what the customer is looking for. This is a huge empathy kind of perspective where he’s empathizing with the customer segment, trying to put himself in their shoes and seeing what they want, what they desire, and then trying to offer that for his customers.
Diversifying Business
Now he’s teaching courses. He has classes for the Hispanic market. He does large scale training like workshops. He lives in Bogota, Colombia, but has future plans to move his business here to the States. He does have clients here in the States and in Colombia, but right now, his price range is a little higher because of the type of clients that he’s worked with because, as I said, the results that he’s guaranteed. But if you want to take one of his online courses, if you do speak Spanish, I highly recommend checking them out.
Let’s just dive into his Website really quick. You can see this is leadsya.com based in Bogota providing digital marketing consulting with results. This is very important that he’s putting results on the front page so it’s a good call-to-action. And you can see here, he’s a Google partner. He’s certified as a Google Ad Specialist, and these are the types of results that he’s delivering such as innovation, scalability, inbound marketing, and delivering results. This is really powerful stuff.
Unfair Advantage – Standing Out From Competitors
As you can see here, there are some competitors that are out there. We have Black Propellor. We have Workstream sub-group consistent conversion. These have some key traits here. We’ve already done the market research to figure out who is in the same spaces here. But what is he doing different? He has automation sales funnels. He’s doing dropshipping. Dropshipping is huge. A lot of people are jumping on that ship right now.
And he’s delivering results in those areas as well. So right now, he’s working with several of my clients to help with their advertising. I highly recommend checking them out. If you want, take some of his classes. And let me know if you have any questions in the comments below about his business. So I hope you enjoyed this episode. Please hit the subscribe button, like, and share this video. We want to spread the information about the Lean Agile Model for Business.
Please leave your ideas in the comments below. We’d like to know which business models you want us to feature next. Or submit your own at LAMB.invenst.com.
You can also visit our store and learn more about our products and services.
Thank you so much for joining me and I hope you’ll catch me next time.
